Who is Listening When You Talk Strategy?


The video, yesterday, addressed your strategy potential and how this can be utilised by helping your people to truly understand your strategy and live it out.

Today I stumbled across some recent research by Timothy Devinney. He and his colleagues asked employees of 20 major Australian corporations with clearly articulated public strategies to identify their company’s strategy in a multiple choice question (6 options).

What percentage of your employees could do this?

In Devinney’s research sample 29% of employees answered correctly (you need to take into consideration the gambling chance is 16.67% with 6 multiple choice options…).

Firms with training initiatives directed at this, had employees who were better at recognising the firm’s goals and strategy.

One thought on “Who is Listening When You Talk Strategy?”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s