I admit it. I am a content person. I am fascinated by what people say and do. Of course, how you say it, is important too. However, for me it is better to be high on content and low on presentation, then the other way around. Unfortunately, science does not back this up.
Alex Pentland – and his wizardry science gadgets recording people’s social signals – measured executives ‘honest signals’ (nonverbal cues) at a party five days prior to a business plan contest in which they all presented. Pentland predicted the winners only using the data from the party.
How accurate is this type of research? 87% (pretty accurate!)
I don’t like it 🙂